Running a fundraiser has a lot in common with runing a business.  Your ability to set goals, develop a team of committed volunteers, and reach your fundraising goals requires the same type of skills needed to run a successful business.  Both ventures require a clear vision and share the same goal - making a profit!  If you approach your fundraising “job” as a business owner would - you will be in the frame of mind necessary for success.

Start with a plan.  The importance of this advice cannot be overemphasized!  You must know how much money your group really needs and when it needs it – before you can develop any clear fundraising plans.  Next, evaluate various fundraising products by requesting samples and analyzing the profit margins available.  By completing these important first steps, you will be amazed at how easy it is to develop a fundraising calendar and estimate the profits you will make!   Your ability to make sound decisions takes the guessing game out of fundraising!

Accurate record keeping is essential to running a successful business and it’s not just for Uncle Sam’s benefit, but your benefit as well.  It’s important for your fundraising committee to document all your expenses and income so that you can better evaluate what is working.  Record keeping is essential to computing actual profits and serves as an important resource for the next fundraising committee.  All related fundraising expenses, such as shipping costs, prizes, brochures, and advertising costs must be calculated to determine your “actual profit.”  This also makes it easier to determine the timeframe needed to raise the money.

Although fundraising relies on unpaid volunteer efforts while businesses utilize paid employees, both groups require motivation and commitment to be successful.  Fortunately, there are many less costly alternatives to paid vacations and 401K plans, to motivate volunteers!  Start by simply being generous in taking the time to thank volunteers and make them feel appreciated and special.   Always be sure to utilize their volunteer time wisely, and don’t assume that their time is not valuable.  If possible, coordinate an annual volunteer recognition event to recognize long-term volunteers and offer an opportunity for fellowship.  Invite a guest speaker to give a motivational talk and provide continued inspiration.

Finally, share your successes with the local media!  Just as a business benefits from positive public relations, your organization will profit from the exposure and may gain new members as a result!  It’s wise to invite the media to any special events or share in your accomplishments when your vision is achieved.

There is no business quite like the fundraising business!  We hope these suggested tactics will help you stay focused and improve the framework needed for a successful fundraiser.
 

FundRaising.Com has been in the fundraising business for over ten years and welcomes the opportunity to help your group reach their goals.  Phone 1-800-443-5353 to receive a free copy of our latest Fundraising Products and Ideas catalog or visit our website at www.fundraising.com.